Lynn Jared
Founder & Principal Broker, Let's Go Real Estate Co.
Two-year turkey grand slam holder chasing the World Slam, land-and-farm specialist, and Mathews Lift bowhunter from the Tennessee Upper Cumberland.
- Real Estate Brokerage
- Agent Development
- In-House Lead Generation
- Land And Farm Sales
- Turkey Hunting
About Lynn Jared
What Lynn built
Founded a Cookeville, Tennessee brokerage in 2022 that did 500 transactions in year one, 750 in year two, and over 800 in 2025 — currently pacing 57% ahead year-over-year in 2026. Roughly 90 agents, of whom about 75% are two years in or newer, work the Upper Cumberland corridor between Nashville and Knoxville. Daily morning huddles, tiered team leaders, contract-to- close fall-through tracking, and a profitable in-house lead-gen team that he personally turned around from underwater to 150+ projected closings. Land-and-farm specialty; his wife is the area's top residential agent.
Lynn in the field
Started hunting at seven on the family farm outside Cookeville with a shotgun and no hearing protection — the left ear is still paying for it. Killed his first buck at ten with his dad. Has since completed a turkey grand slam in two years (the Merriam came on public land in the Black Hills, an eighth of a mile from Mount Rushmore in three inches of May snow) and is hunting Gould's and Ocellated for the World Slam. Bowhunter by preference — Mathews Lift after seven or eight years on BowTech — and runs the YouTube channel Long Beard Legends documenting turkey hunts.
Why this conversation matters
Lynn frames business and hunting with the same lens: relationships, feedback loops, and the discipline to move on when something isn't working. The brokerage growth playbook is unusually transparent — he'll walk through the morning huddle agenda, the fall-through metric his team is currently dialing down, and the under-capitalized-by-18-months mistake that kills new agents. The hunting half is the rare guest who can articulate why bowhunting turkeys is harder than rifle, why Alabama Easterns out-think every other bird he's hunted, and why a "run-and-gun" strategy that works in turkey woods is the same instinct that built an 800-deal brokerage.
“I just love to bow hunt. That rush of trying to figure out how I can get a little closer — to me, bowhunting hands down is the greatest way to kill a whitetailed deer.”
Lynn Jared on The Hunt for Success
Sam McGough's full conversation with Lynn, available on YouTube, Spotify, and Apple Podcasts.
Key takeaways from Lynn Jared
The ideas Lynn left on the table in episode 04.
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500 to 800+ transactions in three years out of an Upper Cumberland 'bubble'.
Cookeville sits an hour east of Nashville and an hour and a half west of Knoxville with I-40 and I-111 cutting through it. While other brokerages at masterminds bring pain stories, Lynn's market is flooding in. The corridor geography plus a culture-first hiring filter set up the growth — not a hot national cycle.
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Morning huddles built from feedback, not from a curriculum binder.
Team leaders sit one-on-one with each tier of agents. Whatever the tier is struggling with becomes the huddle topic that week. Right now it's contract-to-close fall-throughs — agents move on to the next deal too fast and pre-closing education is the lever they're pulling.
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Most new agents fail because they're underfunded by 18 months, not because they're untalented.
The misconception isn't "real estate is easy." It's "I'll set my own schedule." The real killer is not enough cash to survive the first two or three years before name-recognition compounds. Lynn watched the same curve in the car business — it took him six-plus years to have people calling him for trade-in advice.
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Take over the broken thing yourself before you cut it.
Lynn's wife handed him a failing in-house lead-gen team. He inherited it underwater, applied car-business phone training, and pulled it to 120 closings last year with 150–160 projected this year. The reframe: it's a hand-up channel for new agents who don't have a sphere yet.