Every conversation starts with a story.

A former chiropractor who decided in school that the most important skill in any business was getting new customers — so he learned guerrilla marketing by shadowing doctors, joining groups, and running screenings and health talks before he ever graduated. He opened his own practice in the western suburbs of Chicago six months out of school, went from zero to 200 visits a week in 90 days (80 new patients his first weekend), and broke a million dollars in three to four years. He bought out his partner in a marketing company in December 2023, sold the practice in January 2024 — having already been out of it for seven months — and now runs Elevate Marketing, helping chiropractors install the systems behind consistent new-patient growth.

Grew up bass fishing along the Mississippi but didn't start hunting until he was an adult, when his father-in-law (pheasant and quail) and brother-in-law (deer) took him out in 2017 and 2018 — and it hooked him. He bought a Brittany the next year and is now primarily a Mathews-shooting bowhunter. He married into roughly 1,000 acres of central-Illinois farm ground and a Lake of the Woods cabin in Ontario, runs food plots and trophy management with a one-buck rule, and is teaching all four of his kids the work that goes in behind the hunt.

Kendall talks business and hunting in the same breath, and the throughline is non-negotiable standards. He'll walk you through lifetime value math that sets an entire marketing budget, why most owners' "business model is broken" rather than their marketing, and why working on the business instead of in it is what made his practice sellable. Then he draws the straight line to a one-buck rule and a 150-inch floor in the deer woods — the same discipline, different season. He's candid about entrepreneurial loneliness, why "the room beats the curriculum," and his closing thesis: systems create freedom.