Will Bamber

Lives a deliberately multifaceted life. Will is a professional racing driver — currently in the Lamborghini Super Trofeo championship plus a GT championship in North America — after growing up racing go-karts in New Zealand and spending five years racing professionally in Asia before moving to the United States around COVID. He's also the fifth generation behind his family's New Zealand hunting safari, a former sheep station the family has held for well over a century and turned into a red-stag operation in the early 1980s. On top of both, he builds the company's software himself — a cloud ERP/CRM and the automations that let a roughly six-person core team run like a much larger one.

Grew up hunting from bikes and horseback on the family's remote ranch from the age of two or three, in a New Zealand town of about 40,000 people. These days he barely pulls the trigger himself — he says he gets more of a kick out of seeing animals in the wild and watching guests take the trophy. Knows the land's numbers cold (red stag is 71% of the business), grew up shooting 50 to 100 possums a night and plucking them for their wool, and counts the possum and wallaby — not the 700-inch red stag — as the biggest draws on the trade-show booth.

Will is the rare hunting-lodge owner who's also a serious operator. He talks openly about building a cloud ERP for a tiny team, using AI to strip the admin drag out of invoicing and client research, and why data — not gut — now drives which trade shows the family works and which trophies they manage for. Underneath all the systems is a culture his father Paul built: people first, fundamentals first, and relationships that outlast any single hunt. The throughline he keeps returning to is that a multifaceted life actually lowers the pressure and raises his performance — on the track and on the land.