Kendall Price
Founder & CEO, Elevate Marketing
Adult-onset bowhunter who married into 1,000 acres of central-Illinois whitetail ground and a Lake of the Woods cabin — now a Mathews-shooting trophy manager teaching four kids the work behind the hunt.
- Chiropractic Marketing
- New Patient Acquisition
- Lifetime Value Math
- Practice Systems
- Trophy Deer Management
About Kendall Price
What Kendall built
A former chiropractor who decided in school that the most important skill in any business was getting new customers — so he learned guerrilla marketing by shadowing doctors, joining groups, and running screenings and health talks before he ever graduated. He opened his own practice in the western suburbs of Chicago six months out of school, went from zero to 200 visits a week in 90 days (80 new patients his first weekend), and broke a million dollars in three to four years. He bought out his partner in a marketing company in December 2023, sold the practice in January 2024 — having already been out of it for seven months — and now runs Elevate Marketing, helping chiropractors install the systems behind consistent new-patient growth.
Kendall in the field
Grew up bass fishing along the Mississippi but didn't start hunting until he was an adult, when his father-in-law (pheasant and quail) and brother-in-law (deer) took him out in 2017 and 2018 — and it hooked him. He bought a Brittany the next year and is now primarily a Mathews-shooting bowhunter. He married into roughly 1,000 acres of central-Illinois farm ground and a Lake of the Woods cabin in Ontario, runs food plots and trophy management with a one-buck rule, and is teaching all four of his kids the work that goes in behind the hunt.
Why this conversation matters
Kendall talks business and hunting in the same breath, and the throughline is non-negotiable standards. He'll walk you through lifetime value math that sets an entire marketing budget, why most owners' "business model is broken" rather than their marketing, and why working on the business instead of in it is what made his practice sellable. Then he draws the straight line to a one-buck rule and a 150-inch floor in the deer woods — the same discipline, different season. He's candid about entrepreneurial loneliness, why "the room beats the curriculum," and his closing thesis: systems create freedom.
“I married her for love, but I stayed for all these extra benefits. I married into a family with a thousand acres of farm ground in central Illinois.”
Kendall Price on The Hunt for Success
Sam McGough's full conversation with Kendall, available on YouTube, Spotify, and Apple Podcasts.
Key takeaways from Kendall Price
The ideas Kendall left on the table in episode 07.
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Learn customer acquisition before you ever need it.
Kendall didn't wait for graduation. He learned guerrilla, boots-on-the- ground marketing in school — groups, shadowing, screenings, health talks — so that when he opened, he did 80 new patients his first weekend and went zero to 200 visits a week in 90 days. Most practitioners never see 80 new patients in a month.
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Know your lifetime value and the math sets the whole budget.
If a client is worth $20,000, spending $2,000 to acquire one doesn't matter — you make money along the way. When the team says ad spend is $40,000 this month, Kendall already knows that adds 20 people and roughly $400,000. The numbers make sense once you actually understand the numbers.
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Process and people first — then market, sell, and raise LTV.
Kendall runs the business on process and people; marketing and sales are one department, not two. Get those right, then do everything you can to increase how long a client stays. Very small tweaks to LTV grow the numbers exponentially.
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Work on the business, not in it — that's what makes it sellable.
Kendall had been out of his practice for seven months before he sold it. Because it ran on process and people, the bank could underwrite it without him. Owners who never build that get to the end of 30 years with assets and a high-paying job — not a sellable company.