Aaron Chapman
Redneck Economics: Mining for Success and the Power of Radical Tenacity
Aaron Chapman has lived more lives than most people read about. He ran cattle in the American West, welded in Wyoming oil fields, broke rock in underground mines in New Mexico, and served on a sheriff's tactical rescue unit. When the mining industry collapsed, he found himself overqualified for every job he applied for — including a $10-an-hour truck driving gig. A chance encounter in a grocery store parking lot, while picking up coins to buy gas and diapers, led him to the mortgage industry in December 1997. He hasn't looked back since.
Now the author of Redneck Economics and one of the top-ranked mortgage originators in the country, Aaron shares his framework for building wealth through real estate investment lending, family trust structures, and a philosophy rooted in radical tenacity. The conversation moves from rock-bottom moments and a devastating 2008 motorcycle accident to Alaska moose hunts and the spiritual clarity that comes from both the field and the fight. This is a conversation about what happens when you refuse to quit — no matter how many times the world tells you to.
There is no cheat code — life is hard for everyone.
Aaron's assistant asked him for the cheat code to life. His answer: discovering that life is hard IS the cheat code. Once you accept that, you stop looking for shortcuts and start doing the work.
Rock bottom is where the real path gets revealed.
Picking up coins in a parking lot to buy gas and diapers led Aaron to an encounter that put him in the mortgage industry. The prayer he thought went unanswered was answered in ways he couldn't have imagined.
Pain is the ultimate teacher — you retain what hurts.
Aaron doesn't remember the deals that closed smoothly. He remembers the one that fell apart after he sacrificed Christmas morning. Scars teach lessons that success never will.
Don't sacrifice what matters most for what's fleeting.
A client made Aaron work Christmas morning 1998, then signed with another lender for an eighth of a percent. The deal would have died either way. Now Aaron shuts off his computer when his grandkids show up.
Hunting resets every sense business dulls.
In business, you're pulled in a hundred directions. On the hunt, you intentionally shut everything off and use all your senses — sight, hearing, smell, touch. That focus is the recharge.
Get back up — no beating is permanent unless you let it be.
From a career-ending motorcycle accident in 2008 to business partners who took everything and walked away, Aaron has rebuilt from zero multiple times. The only thing that cripples you is choosing not to get up.
Build generational wealth through structure, not just income.
Aaron set up a family trust with holding companies and LLCs so every family member — including his adult children who can't afford today's housing market — lives in trust-owned property and contributes back to the system.
You only take three things with you when you die.
The person you became, the experiences you had, and the relationships you built. You can be the wealthiest person on the planet, but the day you die, you're broke. Those three things are the only currency that transfers.
Thanks everybody for joining the Hunt for Success today. I’ve got Aaron Chapman, the author of Redneck Economics. He’s a mortgage originator and one in the top 1%. But you’ve done a lot of things.
It’s kind of one of those things — do you really wanna be known for doing bank loans? But it’s cool to be me, the individual who’s definitely not your quintessential banker, to also be ranked at one point number one in the real estate investment lending space and number seven nationally in loans, period. Now I’m the executive vice president of investment lending for a firm out of Vegas.
You’ve been in the real estate finance space since ‘97. But you were also in mining and trucking beforehand.
Oh, dude. Yeah. High school years were running cattle — about 500 head of beef cattle. Then I went to welding in the oil fields of Wyoming, running heavy equipment, driving truck, and worked in the mines in northern New Mexico. I’ve been on a top fuel pit crew. I also ran the technical rescue unit for the sheriff’s office here in Arizona from 2009 to 2018.
Do you take anything from those previous jobs into your work as an entrepreneur?
I would say what I’ve taken most is a tenacity to keep going. With cattle, they have their own minds and not everything goes as planned. When you’re breaking rock underground, sometimes the rock’s working with you and other times the earth is different that day. Heavy equipment breaks, job sites are different than they told you. You have to exercise patience and tenacity in every situation.
My wife handed me a coupon for free diapers because we couldn’t even afford them. I swiped my debit card at the gas pump and got a decline. So I walked that big parking lot picking up coins — a nickel, a dime, a quarter. After a couple hours I had enough for two gallons of gas. Then I went inside with that coupon and heard the worst thing I could have heard — my own name. Someone recognized me. He introduced me to the mortgage industry over dinner at Red Lobster in December ‘97.
Had the timing been different, there wouldn’t have been that change laying around to pick up. Had people dropped more, I would’ve picked it up faster and wouldn’t have seen Keith. Had people dropped less and it took longer, I wouldn’t have seen Keith. The timing was absolutely perfect to take me down a path I didn’t know I was supposed to walk.
We set up a family trust that has holding companies that own the real estate. Each member of the family rents and pays back to the trust even though they’re also a beneficiary. We’ve been very successful at helping people build wealth and build something for their family to take that same structure and be able to grow it.
How do you take some of the principles you’ve learned from either side — business into hunting or hunting into business?
What I like most about hunting is it takes all your senses. In business you’re scattered all over the place, pulled a hundred different directions. But on the hunt, you intentionally shut everything off — sight, hearing, smell, touch. And not just to find the prey, but to also not become prey yourself. I love to hunt places like Alaska where they’re looking for you just as much as you’re looking for them.
We went on a moose hunt in Alaska — seven hunters, one cameraman. Got dropped for ten days in unit 18, right along the Yukon River. We killed six moose in six days. I was involved in all the skinning, de-boning, and hauling. We’re talking 100 to 150 pounds on your back, going back and forth several miles. It was one of the greatest adventures of my life.
August 8th, 2008. I left home that morning at 190 pounds, a marathoner, rock climber, mountain biker. Net worth just shy of $4 million. Seven-sixty credit score. A kid in his dad’s truck put me into another vehicle at 80-plus miles an hour. I went from all that to 156 pounds, bound to a wheelchair, credit score in the four hundreds, and a negative $1.5 million net worth. My memory would recycle every three minutes.
One of the things I really liked about your book — one, you talk about ass whoopings, but two, the thought process of pain is the ultimate teacher.
I showed up on Christmas morning 1998 for a client who insisted on meeting. I sacrificed Christmas morning with my children because I needed to close a deal in January. He signed with another lender for an eighth of a percent lower. He said, “Hey, it’s nothing personal, just business.” I realized business is very, very personal. And the outcome would have been the same if I’d stayed home.
The greatest lesson is there’s not a single beating you can take that will cripple you completely — unless you choose for it to. It’s a hundred percent on you. Every lesson from every ass beating makes us better at what we can do if we apply them. If you lay there and lick your wounds, everything will crush you.
My assistant Chloe said, “Life is hard. I need the cheat code.” I told her: you just found it. Life is hard. Pick your path, get your ass on it, and stay on it. When you get knocked down, get back up and keep moving forward. Nobody has a cheat code. Define success for yourself and understand that the road is gonna be long and hard, but full of amazing experiences.
Aaron Chapman
Author of Redneck Economics, EVP of Investment Lending
One of the top-ranked mortgage originators in the United States, specializing in real estate investment lending. Executive Vice President at a national lending firm. Built his career from scratch after entering the industry in December 1997 with no background in finance. Author of Redneck Economics, a three-and-a-half-year project backed by a quarter million dollar investment and illustrated by his brother.
Big-game hunter with roots in cattle country. Grew up hunting birds in the American West and rekindled his passion for the field after a devastating 2008 motorcycle accident. Completed a 10-day Alaska moose hunt along the Yukon River — six moose in six days, packed out on foot. Also hunts mule deer in Northern Arizona and has been to New Zealand.
Aaron's story is the definition of radical tenacity — from picking up coins to buy diapers to becoming one of the top originators in the country. His philosophy on pain, perseverance, and faith translates directly from the field to the deal table.
“Life is hard. There's no cheat code. Pick your path, get your ass on it, and keep moving forward.”
Keep hunting.
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