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Marketing for Chiropractors: Build It, Scale It, Sell It — Kendall Price

Kendall Price

Marketing for Chiropractors: Build It, Scale It, Sell It

Episode 07
48 min

Sam McGough sits down with Dr. Kendall Price — a chiropractor who learned customer acquisition before he ever graduated, opened a practice that went from zero to 200 visits a week in 90 days, then sold it and went all-in on Elevate Marketing. Kendall lays out the lifetime-value math that sets an entire marketing budget, why most owners' "business model is broken" rather than their marketing, and why working on the business instead of in it is what made his practice sellable. The hunting half is its own story: an adult-onset bowhunter who married into 1,000 acres of central-Illinois whitetail ground and a Lake of the Woods cabin, runs a one-buck rule with a 150-inch floor, and teaches all four kids the work behind the hunt. The line that ties it together: systems create freedom.

COVERED IN THIS EPISODE
Marketing SystemsBuying & Selling a PracticeCustomer Lifetime ValueWhitetail Bowhunting
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business EP. 07

Marketing for Chiropractors: Build It, Scale It, Sell It

Kendall Price

Sam McGough sits down with Dr. Kendall Price — a chiropractor who learned customer acquisition before he ever graduated, opened a practice that went from zero to 200 visits a week in 90 days, then sold it and went all-in on Elevate Marketing. Kendall lays out the lifetime-value math that sets an entire marketing budget, why most owners' "business model is broken" rather than their marketing, and why working on the business instead of in it is what made his practice sellable. The hunting half is its own story: an adult-onset bowhunter who married into 1,000 acres of central-Illinois whitetail ground and a Lake of the Woods cabin, runs a one-buck rule with a 150-inch floor, and teaches all four kids the work behind the hunt. The line that ties it together: systems create freedom.

48 min
business
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business EP. 06

The People-First System That Keeps Clients Coming Back

Will Bamber

Sam McGough sits down with Will Bamber — professional Lamborghini racer, software builder, and fifth-generation co-owner of his family's New Zealand hunting safari. Will unpacks how a roughly six-person core team runs like a much larger one: a cloud ERP he built himself that spits out branded proposals in seconds and invoices on a button-press, AI that strips the admin drag out of the back office, and data that says red stag is 71% of the business and the calendar is booked to 2030. Then the conversation turns to the trade-show grind, why the relationship beats the trophy, and why a humble possum out-draws a 700-inch red stag on the booth. The throughline is the culture his father Paul built — people first, fundamentals first — and why a multifaceted life lowers the pressure and raises the performance.

45 min
business
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business EP. 05

From the Oil Rigs to a 100-Pool Construction Business

Ryan Seekatz

Sam McGough sits down with Ryan Seekatz — a Fairbanks-raised Alaskan who spent a decade on the North Slope oil rigs before burning the ships to build for himself. Ryan walks through the exact 4th-of-July moment the filet mignon "tasted like ash," the business acquisition that landed him a Florida pool company building 100 pools a year, and the key-person risk that got him the deal and nearly buried him. The hunting half runs from shooting his first caribou at seven to dropping 1,800-pound moose in three feet of swamp — and why he's proudly a "lazy hunter." The throughline both halves share: discipline, never taking your foot off the gas, and the mentorship that shortened every curve.

37 min
business
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business EP. 04

The Land & Farm Niche: How Hunting an 800-Deal Real Estate with Lynn Jared

Lynn Jared

Sam McGough sits down with Lynn Jared — Cookeville, Tennessee broker, two- year turkey grand slam holder, and host of the Long Beard Legends YouTube channel. Lynn built a brokerage that scaled from 500 to over 800 transactions in three years and is now pacing 57% ahead in 2026, all out of a small Upper Cumberland market. They cover the daily morning huddles, the fall-through metric his team is currently dialing down, the under- capitalized-by-18-months mistake that kills new agents, and the lead-gen team Lynn personally pulled out of the red. The hunting half tracks a Merriam shot in May snow an eighth of a mile from Mount Rushmore, why Alabama Easterns are the hardest birds in North America, and the run-and- gun ethic Lynn carries into both turkey woods and a 90-agent brokerage.

56 min
business
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business EP. 03

Building a Vertically Integrated Multifamily Empire

Erik Nordstrom

Sam McGough sits down with Erik Nordstrom of Iron Ridge Capital — a Texas multifamily firm with a 24% annual return over 18 years and two downturns. Erik unpacks how vertical integration, a three-year buying hiatus, and disciplined lender relationships set them up to buy foreclosed deals at 60% of comp value while competitors were licking their wounds. They close on the AI-proof Tennessee ranch and wedding venue Erik is engineering for his family's next chapter.

47 min
business
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business EP. 02

How to Scale from a Private Practice to a Real Estate Empire

Dr. Jonathan Saigh

Sam McGough sits down with Dr. Jonathan Saigh, a chiropractor turned real estate investor who built an integrated medical practice from scratch and then scaled into a residential and commercial real estate portfolio. Jonathan shares how he transitioned from technician to true business owner, developed a management team he could trust, and earned the IRS designation of real estate professional.

40 min
business
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business EP. 01

Redneck Economics: Mining for Success and the Power of Radical Tenacity

Aaron Chapman

Sam McGough sits down with Aaron Chapman, author of Redneck Economics and one of the top mortgage originators in the country. From running cattle and breaking rock in underground mines to picking up coins in a parking lot just to buy diapers, Aaron's path to the top 1% of investment lending was paved with radical tenacity, faith, and a refusal to stay down.

57 min
business
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